Cheryl O'Brien, Eastman, was selected as Wisconsin's 62nd Alice in Dairyland.

This public relations job that carries six decades of Wisconsin agricultural tradition.

"My goal as Alice in Dairyland is to use my knowledge of the news industry to better report Wisconsin agriculture news and promote agriculture in all areas of the state," O'Brien said. "During my contract year, I would like to spend more time in the metro areas of the state, demonstrating how important agriculture is to every resident, and how if we all buy local, Wisconsin products, we can continue the strength and success of the state's $51.5 billion agriculture ndustry for years to come.."

O'Brien grew up showing dairy animals and working on her family's Eastman dairy farm. O'Brien served as an officer with the Crawford County Junior Holstein Association, the Eastman Cloverleaf 4-H Club, and the Wisconsin 4-H Youth Leader Council. She represented her county as Dairy Princess, educating students about the importance of the dairy industry, and has volunteered her time at the Wisconsin State Fair Moo Booth and at a local food cooperative. O'Brien graduated with honors from the University of Wisconsin-Milwaukee in May 2008 with degrees in journalism and mass communications. She gained experience in journalism by participating in Panthervision, the Broadcast Club at UW Milwaukee, and Student Commitment 2008. O'Brien works for WISN-TV/DT in Milwaukee as an assignment editor. She was also a finalist for the 61st Alice in Dairyland position.